A conversion-focused UI/UX redesign and modular design system engineered to turn post-purchase shipping friction into an authoritative B2B revenue driver for Shopify merchants.
Aligning merchant acquisition incentives with clear customer protection to drive measurable pipeline growth.
When e-commerce founders landed on the legacy site, they could not figure out whether ShipTection was an insurance tool or a consumer app. Critical merchant math (how package protection turns lost parcel headaches into net revenue) was buried under walls of text. High bounce rates were killing demo bookings.
We split the experience into two distinct tracks: clear revenue modeling for Shopify store owners, and a fast, low-friction claims portal for shoppers. Fixed sticky navigation keeps demo links in view, while interactive pricing calculators demonstrate exact dollar returns before a merchant even books a call.
A direct contrast highlighting structural improvements, cognitive clarity, and conversion mechanics between the legacy platform and the redesigned experience.
Establishing intuitive navigation architecture, persona segregation, and conversion pathways across six core site destinations before high-fidelity visual styling.
Separated merchant acquisition flows from end-consumer claims processing. Merchants get immediate ROI data and demo funnels; shoppers receive a frictionless claim filing interface without cluttering the B2B marketing journey.
Engineered a fixed header and anchored sub-navigation that keeps essential touchpoints (Shopify App installation, merchant portal, claim filing, and demo requests) accessible across all scroll depths.
Standardized reusable content modules across the homepage and merchant landing pages, including dynamic revenue share calculators, 3-pillar benefit cards, and searchable FAQ accordions.
Strategic UI and UX principles engineered to reduce cognitive friction, establish instant merchant authority, and accelerate app adoption.
Key conversion actions like booking a demo or installing via the Shopify App Store stay within thumb reach. Merchants never have to scroll backwards to figure out how to get started.
The condensed header anchors claims lookup for buyers and demo booking for merchants, keeping both audiences moving forward without crowding the fold.
Store owners scan, they do not read. Bold section anchors and upfront metric callouts let busy operations directors absorb the financial upside in five seconds flat.
We cleared out decorative widgets and let generous spacing do the heavy lifting. High-contrast typography and clear benefit cards now command full attention.
Instead of sending leads through five separate subpages, interactive calculators and onboarding tabs let founders model their exact revenue share right on the main fold.
Built from day one for founders checking stats on their phones. Touch targets exceed 48px, drawer menus open instantly, and complex data tables collapse into clean, readable cards.